Become a Dealer

Become a Dealer

We at Rod’s Food feel the local fish stores are a very important part of our hobby that deserves and needs our support. We do not sell direct to the public.

At Rod’s we value our dealers, and are very store friendly and easy to work with. We strive to offer superior service and product to our dealers:

  • Helping and protecting stores is a main goal of ours.
  • We never sell to the end – user, taking sales from the stores that we sell to.
  • We have MAP pricing – no need to worry about the guy down the road undercutting you.
  • We will sell to larger service companies – but with an added surcharge. Or we arrange sales through one of our stores.
  • We provide POS material/graphics and brochures for our dealers’ use.

Stores wanting to carry our products can contact us in which ever way they chose, or complete and submit our New Dealer Form and we will contact you.


Email to

Phone us at 866-760-Reef (7333) or 815 748-2141

Or fax at 866 480 9342

Contact one of the friendly people at Rod’s food today!

NOTE: If you are already a Rod’s Food dealer, please call or email us for a password to access our Dealer Portal for order forms.